Implementing the Plan to promote tourism in Hau Giang province in 2024

11/03/2024
Implementing Plan No. 11/KH-SVHTTDL of the Department of Culture, Sports and Tourism of Hau Giang province on the field of Tourism, the Tourism Promotion Center of Hau Giang province issued Plan No. 03/KH-XTDL dated March 5, 2024 with the content of implementing Plan No. 11/KH-SVHTTDL of the Department of Culture, Sports and Tourism of Hau Giang province on the plan to promote and advertise tourism in Hau Giang province in 2024.

Implementing Plan No. 11/KH-SVHTTDL of the Department of Culture, Sports and Tourism of Hau Giang province on the field of Tourism, the Tourism Promotion Center of Hau Giang province issued Plan No. 03/KH-XTDL dated March 5, 2024 with the content of implementing Plan No. 11/KH-SVHTTDL of the Department of Culture, Sports and Tourism of Hau Giang province on the plan to promote and advertise tourism in Hau Giang province in 2024.

Hau Giang Province Tourism

Vi Thanh city seen from above. Photo: Trung Quan.

Accordingly, in 2024, the content of tourism promotion in Hau Giang province has set out many outstanding goals: promoting and introducing destinations and tourism products, especially promoting Vi Thanh Agricultural Products Market (also known as "Squatting Market"), in parallel with strengthening the development of regional tourism brands and Hau Giang tourism brands, creating sustainable links in many fields between Hau Giang province and Ho Chi Minh City and provinces and cities in the Mekong Delta, the Northern and Central provinces. Special attention is paid to and promotion on internet platforms, promoting and promoting tourism on many media and in many forms.

Hau Giang Province Tourism

Vi Thanh "Squatting" Market seen from above. Photo: An Tran.

In 2024, the tourism promotion program in Hau Giang province will carry out 05 contents with 24 activities, with a total estimated cost of over 5 billion VND, including a number of outstanding activities, such as: Organizing the 4th Hau Giang Province Folk Cake Competition - 2024; Organizing a survey of community tourism models, domestic agricultural tourism models; Building a set of sample Hau Giang Tourism products; Launching the movement "Each Hau Giang resident is a tourism ambassador" through organizing a writing contest (or photo contest) about Hau Giang's beauty; Publishing Hau Giang Tourism Newsletter in online and printed form; Renting a location to install and repair, changing the images of 21 provincial tourism introduction billboards installed at bus stops; Building a series of video clips about Hau Giang's delicious dishes; Participate in domestic tourism promotion events (Participate in the series of events of the National Tourism Year 2024 in Dien Bien; International Tourism Fair VITM Hanoi 2024, International Tourism Fair Ho Chi Minh City - ITE HCMC 2024, Participate in activities within the framework of association and cooperation in tourism development between Ho Chi Minh City and 13 provinces of the Mekong Delta...).

Continue to implement the Project to create the image of Hau Giang province in the period of 2020 - 2025, with a vision to 2030, in 2024 with the task of continuing to synchronize the standardized brand identity system for Hau Giang province tourism; Build media resources with the content: Build a set of media photos for Hau Giang tourism in 2024, focusing on the achievements after 3 years of implementing the project and new tourist destinations and Build content and develop the publication Hau Giang Tourism - hidden beauty; Take care and develop media content on 1-year media strategy consulting (Media story in 2024, Media content on social media channels, Media channels in 2024) and implement media content communication on Fanpage, Zalo, Youtube, website and images posted in 2024; In addition, the content is to build Hau Giang tourism resources by collecting static and dynamic resources at tourist destinations (Lung Ngoc Hoang, Vi Thanh night market, Cau Duc pineapple area...); design a set of 3D images of Hau Giang pineapple with animated emotions (3D pineapple expressions) to promote tourism.

Hau Giang Province Tourism

Cau Duc Hamlet Community Tourism Area. Photo: Ly Anh Lam.

For each event and activity, Hau Giang Provincial Tourism Promotion Center will have a specific program, build clear action goals, suitable to the nature, and achieve the set tasks and requirements.

Nguyen Ngan

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