Hau Giang tourism brand identity

21/05/2021
Hau Giang tourism brand identity is one of the key contents in the Project on Creating the Image of Hau Giang Province approved by the People's Committee of Hau Giang Province on December 31, 2020. In order to create highlights and unique features for Hau Giang tourism, contributing to introducing and promoting the positive and unique image of the locality, positioning the position of the province as well as Hau Giang tourism in the regional and national arena.

Hau Giang tourism brand identity is one of the key contents in the Project on Creating the Image of Hau Giang Province approved by the People's Committee of Hau Giang Province on December 31, 2020. In order to create highlights and unique features for Hau Giang tourism, contributing to introducing and promoting the positive and unique image of the locality, positioning the position of the province as well as Hau Giang tourism in the regional and national arena.

Through the Project of Creating the Image of Hau Giang Province, it was agreed to build the brand: "HAU GIANG - LAND OF CONVERGENCE" and a set of 4 logos representing the Government, Tourism, Agriculture and other sectors.

Hau Giang Province Tourism Hau Giang Province Tourism Hau Giang Province Tourism Hau Giang Province Tourism
Government Logo Travel Logo Agriculture Logo Logos of other Industry groups

In which, the Tourism Brand Identity includes two products: Hau Giang Tourism Logo and Mascot "Little Khom" - Mascot symbolizing Hau Giang tourism. Hau Giang Tourism Logo is built on the foundation of converging rivers, inspired by the converging rivers forming the confluence of seven rivers - a unique case in Hau Giang. The logo is an image of 7 boats - 7 converging river branches of Nga Bay, Hau Giang, looking like colorful flower petals. The streams of water - the boats - the petals spread out, showing the spread, movement and development.

Hau Giang Province Tourism

“Little Khom” – The mascot of Hau Giang Tourism, wearing a crown, thorny and individualistic but delicious and sweet inside with the main colors of yellow and green. This is the image symbolizing the people of Hau Giang, overcoming the difficulties and hardships of natural conditions, still carrying within themselves the fragrance, sweetness, and hospitality; behind the rough and rugged appearance is the approachability, lovability, and the captivating aroma.

     Hau Giang Province Tourism

Hau Giang Province Tourism

Hau Giang Province Tourism

Some pictures of the mascot "Little Khom"          

The Hau Giang Tourism Brand Identity will be introduced at the event of Hau Giang Culture, Sports and Tourism Week and the Hau Giang International Marathon "Mekong Delta Marathon" in 2021. In the integration trend, Hau Giang Tourism will take advantage of many inherent conditions and advantages to promote and promote the image and people of Hau Giang to domestic and international friends, continue to promote and spread the cultural values, people, and cuisine of Hau Giang to develop and spread further.

                                                                                               Article: Hoang Phuc

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